The relation between information search and the distribution channel choice of travel services in Pernambuco

Abstract

Technology has rebuilt Tourism supply chain. In this scenario, the present study aims to analyze the relationship between the search for information and the choice of distribution channel, in the Pernambuco visitors’ purchases of travel services. As a theoretical basis for the study, the constructs Information and Communication Technology and its impacts, Buying behavior and Distribution of tourist services were exposed according to authors such as Buhalis (2002), Brasil (2008) and Xiang et al. (2015). In methodological terms, it is characterized as a descriptive exploratory research, with quantitative approach, and survey procedure type, with convenience non-probabilistic sample. 168 people were interviewed, in April and May 2016, visitors from the state of Pernambuco who participated in the process of buying travel services. The analysis results indicated that visitors purchase choices suffered variations for each kind of tourist services. This results were checked, once the visitors’ choice of distribution channel suffered variations for each travel service.