Gastronomic tourism and regional development: a study based on the minas artisanal cheese of Serro

Authors

  • Mirna de Lima Medeiros Universidade Estadual de Ponta Grossa (UEPG), Ponta Grossa, PR, Brasil
  • Júlio Araujo Carneiro da Cunha Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brasil
  • João Luiz Passador Universidade de São Paulo (USP), São Paulo, SP, Brasil

DOI:

https://doi.org/10.18472/cvt.18n2.2018.1373

Keywords:

Gastronomic tourism, Regional development, Minas artisanal cheese of Serro.

Abstract

Traditional feeding practices incorporated into local tourism may become into manifestations beyond cultural and identity perspective. It may become strategic elements as part of a local brand. Therefore, the purpose of this study is to analyze gastronomic tourism related to the artisanal cheese of Serro region. We verified the perception and attitude of tourists in relation to the Serro cheese as well as their thoughts on the activities related to the product; we also analyzed stakeholders’ opinions; we established notes regarding the touristic use of the Serro cheese in the economic and cultural development. The supporting theory discussed the influence of gastronomic tourism on regional (economic and cultural) development. For this purpose, we chose the case study method based on a rigid and planned design with well-defined propositions. The collected data included a questionnaire to the tourists who visited the cheese region (103 valid answers); interviews with people involved with the production or commercialization of the cheese (15 individuals) and documental analysis. The analysis was based on content analysis and descriptive statistics. The tourism potential of the Serro cheese was confirmed, however, there are resources underutilization that seems to imply into low economic growth and limited knowledge exchange, what could better occur in networks.

Author Biographies

Mirna de Lima Medeiros, Universidade Estadual de Ponta Grossa (UEPG), Ponta Grossa, PR, Brasil

Professora Adjunta - Departamento de Turismo - Universidade Estadual de Ponta Grossa (DETUR/UEPG). Líder do Centro de estudos em gestão estratégica de marketing em Turismo (MarkTur/UEPG). Pesquisadora do Centro de Estudos em Gestão e Políticas Públicas Contemporâneas (GPublic/ USP).

Júlio Araujo Carneiro da Cunha, Universidade Nove de Julho (UNINOVE), São Paulo, SP, Brasil

Professor titular do Programa de Pós-Graduação em Administração (stricto-sensu) e do Programa de Mestrado Profissional em Administração - Gestão do Esporte (stricto-sensu) da Universidade Nove de Julho. Editor da revista PODIUM Sport, Leisure and Tourism Review.

João Luiz Passador, Universidade de São Paulo (USP), São Paulo, SP, Brasil

Professor associado do Departamento de Administração da Faculdade de Economia Administração e Contabilidade de Ribeirão Preto da Universidade de São Paulo; do Programa de Pós-Graduação da FEA-RP e do Programa de Pós-Graduação da Medicina-RP da USP. Coordenador do Centro de Estudos em Gestão e Políticas Públicas Contemporâneas (GPublic/USP).

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Published

2018-11-20

Issue

Vol. 18 No. 2 (2018)

Section

Original Articles

License

Copyright (c) 2018 Virtual Journal of Tourism

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