Basic Infrastructure, marketing and promotion: the competitiveness of these indicators in Dourados and Ponta Porã/MS, from the design criteria 65 Destinations Inductors

Abstract

This study analyzed two tourist destinations: Dourados and Ponta Porã in Mato Grosso do Sul, under the marketing and basic infrastructure aspects, based on criteria already established by the 65 Inductive Destinations Project launched in 2008 by the Ministry of Tourism (MTUR). Neither city is part of the measurement of the MTUR Project, but they present tourism flow relevant to the state and local economy. Despite using already established criteria, the methodology was based on the elaboration of a scale with specific values for this research. In addition, theoretical review and interviews with the representative actors of the tourism sector were carried out in both municipalities. The results indicate that the applied methodology is valid to analyze any important aspect for the development of tourism, especially when the approach is qualitative. In the case of Dourados and Ponta Porã, it is concluded that both have good infrastructure for tourism and seek to become known as a destination, but many of the criteria addressed need to be improved or implemented, especially in relation to public safety and marketing.