A influência da internet no mercado turístico: um estudo de caso nas agências de viagens de Piracicaba (SP) e região
Resumo
Palavras-chave: Agência de viagens; Internet; Comércio eletrônico
Abstract:
Internet has revolutionized the distribution tourist products, presenting its efficiency to improve several managing practices. Motivated by the expectations of change that the Internet may provide in this market, which are currently adapting to confront the greater competitiveness, this study proposes to evaluate the influence of the Internet in the activities developed by travel agencies in Piracicaba and area, in the State of Sao Paulo. After a bibliographical research, questionnaires were built to interview the all travel agencies in area and then e-mails were sent a test investigation. The results revealed that travel agencies are not prepared to act using the new technologies.
Key-words: Travel agencies; Internet; E-commerce.
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