Conceito de responsabilidade social corporativa dos hotéis de luxo de Natal/RN, Brasil

Tiago Melo; Rosamaria Cox Moura-Leite; Robert Carlton Padgett

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Tiago Melo
http://www.usal.es/cidersc

Universidad de Salamanca (USAL), Salamanca, Espanha
Espanha

Holds a Master in Business Management from Liverpool University and a PhD in Business Research from Salamanca University, in Spain. He collaborates with the Think Tank of Corporate Social Responsibility, from Salamanca University and funded by Santander bank. He is currently in Brazil where he is involved in national projects in the tourism and small enterprises segments. Tiago’s research interests are in corporate social responsibility, corporate reputation and organizational culture.

Rosamaria Cox Moura-Leite
http://www.usal.es/cidersc

Universidad de Salamanca (USAL), Salamanca, Espanha
Espanha

PhD in Business Economics from University of Salamanca - Spain, obtained an European Master degree in Local Development, University of Huelva - Spain and Montesquieu IV – France on 2008. Is a member of the Ibero-American think tank in Management and Corporate Social Responsibility of the University of Salamanca – Spain. Her topics of interest include: the evolution of the concept of social responsibility, its practical applications, the correlations with other variables within the corporate universe, and its impact on organizational performance.

Robert Carlton Padgett
http://www.usal.es/cidersc

Universidad de Salamanca (USAL), Salamanca, Espanha
Espanha

PhD candidate in Business Economics, University of Salamanca - Spain, obtained a Masters degree in Development of Electronic Commerce Systems, University of Salamanca – Spain on 2007. Is a member of Ibero-American think tank in Management and Corporate Social Responsibility of the University of Salamanca – Spain. His topics of interest include: the relationship between R&D activities and CSR and the effect they have on company performance.

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Conceito de responsabilidade social corporativa dos hotéis de luxo de Natal/RN, Brasil

Tiago Melo, Rosamaria Cox Moura-Leite, Robert Carlton Padgett

Resumo

Este estudo identifica o que os hotéis de luxo de Natal/RN, Brasil entendem por Responsabilidade Social Corporativa (RSC), e como eles a praticam no seu negócio. Foi utilizada entrevista semi-estruturada, que foram realizadas nas dependências dos hotéis com seus respectivos tomadores de decisão em relação à RSC. Em geral, o resultado desta pesquisa constatou que os hotéis de luxo de Natal/RN, Brasil estão interessados em RSC, no entanto há muito a ser feito para incrementar seu impacto social positivo.

Palavras-chave

Responsabilidade Social Corporativa; hotéis de luxo; Natal/RN – Brasil.

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